We speak often and more and more of the corporate social responsibility, but before I explain what the term meant and what constitutes the practice here is to discuss how both come to consider the ethical and social as something central to the management of a 'business. In fact, for a long time, it was considered that the primary responsibility for undertaking performance was only a legal and viable.
As it has come time to have a broader view of what is in the interest of the private? The following is
proposed a short list:
- The development model based on consumerism generates negative impacts in the environment: the number of disasters is increased considerably - as can be seen in several studies (see Global Climate and Catastrophe Report; impact forecasting 2009) - while the climate change and global warming are issues become part of the political agenda since the 'demands they may have on the economy.
- 's internationalization and globalization of markets, fosters the creation and development of multinational companies can take advantage of economies of scale and deregulation legislation.
- The incredible technological advances that allowed the lowering of the cost of communications and transport.
- The increasing loss of sovereignty of nation states in favor of supranational / multilateral agreements, such as the EU or the WTO [1] .
- The growing power of economic groups [2]
- changing patterns of production, while the positions for which management, control and managemnt continue in developed countries, production has been transferred to developing countries, where very often there are not the same social standards and / or environmental
- The privatization of certain sectors and services, if until recently were guaranteed by public bodies, is now converting the private sector (such as water and electricity, but also security and defense [3] ).
- The establishment of a civil society more attentive and demanding, both to governments and businesses
- The emergence of increasingly competitive markets has led companies to get attention for CSR, perceived as an interesting opportunity in terms of increasing strategic reputation, and thus brand equity.
[2] Of the one hundred first world economies, fifty are in the hands of multinationals. For example, the value added generated by Walmart is higher than the GDP of many countries.
[3] The most recent example you can find nela involving companies such as Blackwater in war in Iraq. These companies are behaving as the armed forces without, however, subject to the conventions of international law norms
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