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Superstition? ... No smog



This is new work (in quotes), rather a provocative new idea. A new picture. A photo in which provoke Catholics and non-Catholics and false. The religious tradition, for the religious? ... The superstitious, conditioned by the system Catholic or other socio-Catholic. I did this because I believe that faith is not this, not what you show us the Catholics (of course I'm not all apples and oranges). What I mean is that faith, true, goes far beyond the wooden cross or a statue or immagginetta: These items may be through, but not items to be worshiped. They can be landmarks, but they are not sacred in the true sense of the word (if anything, the sacred is sacred) ... I think you'll be shocked or superstitious scialberie are ignorant. I do not want and do not disrespect or who is to believers. I am a believer, but I am a member of the class of the laity. Lay does not mean being an atheist. An affront My personal research because, in fact, I emancipated from religious ideology and conditioning (and so are the policy). To be grammatically Catholics not burn a cross or to pretend that it sends you to hell, but a rape or child exterminate, kill, curse madly, hate ... Ponder.

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No money



No money No smog is a project of advertising graphics. I took myself as subject to pollution by creating a slogan. It is a correct slogan. Smog is created by the fuel of the machines. The fuel economy of cars comes from oil. Oil is a source of power and money. It 's all a huge sldi round (money), whose convict pollution (smog). Smog door because money comes from oil, as already mentioned, with which you create the ultimate fuel: gasoline. But not only. The 'tour' is not limited to gasoline, because gasoline moves the machine and thus the volume car market thrives and proliferates. More cars, more smog, more money. Even the factories are part of the tour of course, because the first also produce toxic gases after because they are implicit in the production of everything needed to produce smog. This argument can be developed further but it is simple. Nobody wants to focus on alternative energy because 'prodcue' little money. E ' also true that in recent times many car manufacturers have submitted protoripi car or even placed on the market, but if governments do not bother to encourage good and better alternative energy incentives and making major contributions of the just second calculations so as to create even supplies of energy, the turning point for the alternative enrgia will never happen or not happen in time.

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The "stamp" of CSR. SA 8000, AA1000, EMAS, ISO 9001, ISO 26000, GRI, Fairtrade, and guidelines ECOLABEL Q-RES

The certification of a company is a kind of voluntary choice may be dictated, in addition that for ethical reasons, even purely economic reasons such as allowing access to a number of advantages. First, a growth of corporate image and thus of its brand equity with respect to external audiences, be they customers, government, media, etc., but can also be a convenient choice since it allows access to markets or otherwise have precluded a first strategic advantage, for example, in the award of public contracts: the criteria of sustainability are becoming increasingly central role in investment decisions of the States.

Most accredited certification schemes are the standard SA 8000, AA1000, EMAS and ISO 9001 and ISO 26000, GRI, Fairtrade, ECOLABEL and guidelines ^{RES-Q [1]} .

The following is a brief explanation of each.

· SA 8000 ^[2] : The standard SA 8000 - Social Accountability International (SAI), which translates as the international social accountability, is one of the most widely used standard for the certification of CSR, which initially arose with the aim of providing investors and consumers with information on social performance of publicly traded companies, is now applicable to companies in all sectors, to assess compliance with the requirements minimum in terms of human rights and social . The strength of this standard is its flexibility which allows it to be applied in all countries, irrespective of their stage of development, and in all businesses, whether they are small, medium or large. The standard to certify that working conditions are respectful and consistent with what is required under IHR through eight requirements on human rights and the human right to work and about a CSR management system. The certificate is issued by an approved body and indipendendente.

· Standard AA1000 ^[3] : The rule Accountability 1000 (AA 1000) created dall'ISEA - Institute of Social and Ethical Accountability - is a standard process designed to improve the overall performance of organizations focusing on aspects of accounting (Social Report), auditing and social and ethical reporting. The certification is done according to five stages or consequential: the planning phase, which defines the objectives of the social ethical and identified the stakeholders, the accounting phase, in which you plan choices and ways to comply with goals set, in which communication channels are activated for collecting information and jointly developed a plan in a perspective of continuous improvement, auditing and reporting phase, the phase of embedding, in which thanks to the information collected and analyzed are developed processes as may be appropriate to manage the system. Across all these phases must be put into practice a process of stakeholder engagment to ensure a timely and consistent communication with stakeholders. stakeholders.

· Standard EMAS: Eco-Management and Audit Scheme (EMAS) is a standard developed by the Community European organizations in order to provide a guide for assessing and improving performance in terms of environmental impacts and for the administration of information to stakeholders. It provides for the introduction of an environmental management system and administration information about it in an Environmental Statement where they appear data about the performance and impact of the [4] . That statement is then evaluated by an accredited checker who establishes the validity. The EMAS registered business can use this logo and enjoy the recognition of certification, also entering to be part of a national list in which all organizations are included EMAS.

· ISO 9001 : This quality standard certification, is based on a process approach and is based on eight principles (quality magement Principles) which are: the customer-driven organization, leadership, people involvement, process logic, a systemic approach to management, continual improvement, business decision based on the analysis of data and information, then the cooperative relationship / collaboration with suppliers ^[5] .

· Standard ISO 26000: the standard of the ISO - International Organization for Standardization was initially conceived in 2005 but to date there is still a draft status during the drafting of the standard elaborazione.Alla involving six porters intresse categories such as business, trade unions, consumers, NGOs, governments and others. The standard wants to touch seven main aspects concerning human rights, labor practices, operational practices, involvement and community development in which the company operates, consumer protection, environment and governance.

· Global Reporting Initiative (GRI): is a protocol, including guidelines and a set of indicators for the reporting of a sustainability report and aims to be a universally accepted model for measuring the performance of a company as envisaged by the Triple Bottom Line. (Cf. Chap Observatorio de Madrid).

· FAIR TRADE : It is a mark of the International Federation of the hallmarks of fair trade - the Fairtrade Labelling Organizations (FLO) - which includes twenty organizations opernanti organizations in Europe, United States, Canada, Japan, Australia, New Zealand , Mexico. Its aim is to ensure that the product which has been attributed processed without exploitation and poverty in Third World countries.

· ECOLABEL : is a labeling on products intended for consumers , where the certification is to ensure that the goods fall under the classification of green products. The control of products is made by certification bodies recognized by organizations promoting the brand.

· GUIDELINES RES-Q: This project is the work of the CELE who in 2001 proposed guidelines for management that make up a "model of governance of relations between business and stakeholders, based on a comprehensive and integrated set of tools. " The instruments are designed for management are: a vision of business ethics, a code of ethics, ethics training, implementation, systems implementation and monitoring, reporting ethical-social and external verification.

---

[ 1] There are other systems of reporting and certification, but these are not discussed here.

[2] www.sa8000.info

www.bilanciosociale.it / accountability.

[4] the environmental statement should contain a clear description of the company, its politics and its system of management in the environmental field with detailed description of all the environmental impacts of its business generates, and an explanation of the goals set in relation to significant environmental aspects with data that explain the performance of the company. The certification must include both the name and accreditation number of the environmental verifier.

[5] Perrini, Tencati "Corporate Social Responsibility", Egea.

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New Video: PD?



Recently I created this new video which could also be a preview, but that's another story. The video is not complex or articulated, but has its meaning ... its meaning. It 's a video provocative of criticism, without intermissions, clear, concise and true.
not appronfondisco more ... You take the court.

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PLANNING AND MANAGEMENT OF THE COMPANY

management within an organization can be defined as "all planned and developed processes to coordinate (direct) activities within an organization looking to achieve maximum internal efficiency and external ^[1] .

This very definition suggests that an undertaking is necessary to plan, organize, control and manage for you to ensure efficiency and effectiveness. To do this you must therefore create an initial process of "diagnosis" that will then develop the appropriate mechanisms to achieve the objectives and results previously set.

More precisely:

Planning must determine which results to be obtained.

The organization must specify how he wants to achieve the expected results

control and monitoring should ensure the achievement of the objectives set

's management and those responsible must ensure the coordination, effectiveness and efficiency of management processes.

management of CSR requires the recognition and integration within the organization of social, environmental, labor and human rights. This commitment must be reflected in the creation of policies, strategies and processes that meet these concerns and the configuration of transparent relations with its interlocutors.

Implement a system for managing CSR in business means having as its objective the integration of social and environmental issues through its decisions in an orderly and systematic manner. The various phases that logically should have succession ^[2] :

a) DEFINITION OF VISION, MISSION, AND ENTERING INTO A CODE OF ETHICS A CHARTER OF VALUES: The values \u200b\u200band mission of the company must be compatible and consistent with the strategy of CSR.

b) ANALYSIS AND STUDY OF CURRENT STATUS OF THE COMPANY: dell'organizzione interest is to have a true picture and a clear mapping of how the organization is structured in different areas and issues that touch the CSR. As a result the company will shed light on:

_ structure the organization 's : recognizing the location of decision-making, to identify information flows and structure departments. In this way you can assign specific responsibilities to the CSR management system.

_ Products and services offered by the company : analyzing and bringing to light the characteristics associated with major impacts (social, environmental and health) that result distribution and consumption of products services

_ Map operational value chain and suppliers : an analysis of the business processes allows the identification of interest groups and impacts associated with each of these processes. The activities outsourced should be analyzed to estimate risks, impacts and opportunities.

_ Context: Location and importance held by the firm, legislatures in force areas geographies where it operates, local government initiatives to support CSR, code and industry standards, etc..

_ Identification of interest groups, identification of priority needs of stakeholders, creating a table of dialogue, opening channels of communication, contacts continuous.

c) strategy definition and planning : identify the future leaders of area / sector, which define the objectives, how long, and what indicators will be proposed to measure the effective achievement targets responsible.

d) DEVELOPMENT OF AN ACTION PLAN: Creating a CSR department and implementation at all levels of the organization, protocols, records, communications, that is, in general activation of all necessary procedures, plan and provided in the previous phase, for the management and continuous monitoring of the development of CSR.

s) EVALUATION AND CONTROL OF THE COMPLETION OF GOALS: The Department of CSR will assess the achievements of planned results through the use of indicators and planning of any corrections to the system.

f) COMMUNICATION OF RESULTS: external communication through the publication of the results, such as through sustainability reports. Verification by external bodies for the truthfulness of the statements and certificates of achievement.

---

[1] Koontz and Eririch, 1994

[2] AENOR (2007): "Ethics. Sistema de gestión de la responsabilidad social de las empresas "

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New Video: ITALY

Poised. Confusion. Blur. Dissonant music. Video and sound distortion, are all elements that I wanted to represent a country that is going to hurt (along with the whole world). Corruption. The old and new history of war and unnecessary deaths. Mal and general safety on the job. Bad governance. Dissatisfied overall. Ignorance.

Povera Patria! PAX!.

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Against the 'death' Veni


change the theme of my blog in this posting because I think it is right dedicate one to a cause like that. (I'll put a picture of me, however, Representative).

Today is the eighth day of mobilization against the death penalty. There is a petition of several appeals concerning some people go against justice and morality generally, and then in prison, but many other unjustly incarcerated. In both branches, different, there were some death penalty cases, which consist in killing the prisoner sentenced to the death penalty by lethal injection or the electric chair.
What I think is based on a universal logic (for who knows how to use intelligence and not abuse of power) that goes against the thought of death even for bad people. I mean that even if convicted an award-homicidal maniac, killed useless, it would fall on the same level of moral indecency. Instead, let him suffer in prison the right way for the rest of his days is a more suitable punishment, could also show changes in the individual. Killing is too easy and simple when you do it with a convict.

Think.

Below I post the link to sign the petition and the article of the Republic:
http://www.amnesty.it/flex/FixedPages/10ottobre/

http://www.repubblica.it/solidarieta / emergenza/2010/10/09/news/pena_di_morte_la_giornata_mondiale_gli_stati_uniti_firmino_la_moratoria-7908208 /? ref = HREC1-6

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CSR CSR: FIRST STEP

The conversion of a company in a socially responsible company is primarily a choice by management, owners and / or shareholders. It is a voluntary choice that reflects the values \u200b\u200band beliefs of the undertaking and which must therefore be explicitly expressed in the Vision and Mission of the company, both it profit or nonprofit.

is important to describe the fact that the company and the image is conceived as an organization already decided not only to do, but above all to be an economic player capable of developing and improving the environment in which work. CSR is not an add-on factor, but rather a big change in the organization of the company: new means of communication, reporting, identification of new leaders, new shapes and new roles.

It is a voluntary choice, given that currently no single institution, Government or the State requires law for a model of sustainable and ethical production. At present, it is therefore the firm decides to accept a social and environmental commitment towards a wider audience, so that does not end with its Shareholders, or persons involved and interested in the economic and financial health of ' company, but taking into account those who are directly and indirectly in contact with the effects of its activities.

's a choice that must be discussed and approved because it represents a phase of change for the entire business system: it is at the same time is an investment policy that integrates the strategies in the medium to long period, and a cost, because it implies a system of communication, management and control not previously exist.

tools that companies can take this path and achieve a certain degree of consistency, transparency and verifiability of the activity are:

- card values \u200b\u200b: explicit values \u200b\u200bshared by the company;

- instruments of accountability: the balance of social, environmental and sustainability (which unlike the other two is a reporting compared to the three dimensions of the Triple bottom line - social, environmental, economic) allow an account of the conduct of business by aligning corporate values \u200b\u200bwith the objectives set;

- the code of ethics [1] : indicates the to be taken in regard to the various stakeholders, in line with corporate values;

- stakeholder engagement: a tool for building a program of the 'listening, confrontation and engagement of stakeholders in the management business;

- of certification systems management, providing guidance on how a company should operate.

Beyond ethical and social reasons, however, there are also important economic reasons that can stir the incompatibility of CSR. The reduction of risk of conflict with stakeholders, the generation of intagible assets that strengthen the reputation and 'brand image, as well as the development of innovative practices and learning organizations are just some of the positive factors that can foment' application of CSR management systems, as this represents an opportunity not only social but also an economic opportunity.

In a highly competitive market and Gobal, which sees more and more narrow space between the differences in products and services and their relationship between quality and price, the responsibility of a company can become a differentiating factor and growing reputation.

---

[1] is a tool of self and one of the most common forms of CSR that takes the stage for production of documents addressed to stakeholders and to the public. A code of ethics reports to shareholders, activists and the media's ethical commitments of the company, strategic choice that also contributes to improved reputation and image of the brand. consists, therefore, a genuine ethical statement, which refers to the guiding principles, goals, aspirations and social values \u200b\u200bto which the company intends to join. It is, in essence, a document that contains organic standards of behavior that can guide the actions and decisions ssumere in the performance of different business functions. In summary, the Code Ethics is an instrument of cultural governance and address that allows you to promote Corporate Social Responsibility and is a strategic management tool that integrates the principles of the company and stakeholders, translating into behavioral criteria and objectives to be attained, is support the management of relations between the company and its key stakeholders, both internal and external.

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the Autunnu (kiovi)





9th ttobre. Catania. It's raining.
why I propose one of my albums (which will soon be uploading a decent page 'Album').

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Letter


remember the smell of freshly cut grass, the setting sun, the clink of glasses and the warmth of kisses?
remember my asking you to continue with the evening?
Yes, despite your busy schedule, despite my commitments despite the world waiting for us elsewhere.
No, we could not take another day. The magic, if any, if any, should be followed on the fly. The fire might otherwise go out.

You answered that you would be with me than with anyone else you like. But you did not want. You did not want other programs because you did not upset you had to please me more important than me because you were now. You answered that you have to love you, that you went.

Well, I think about it again. I think if it distorts a program I'm interested not do it for someone, I only do it for me. There is no trace of the taste of renunciation or sacrifice. I do it because the taste of the new program predicts to be more intense and enjoyable.
So while I assume as natural to me that no one is more important to me, I see no conflict. My goal is to access the intensity of life, not worrying about who they are or what programs I had previously decided.

then I can hardly understand you when - in this or in other cases - something that does not take the fly, from other signals, showed their appreciation. Examined the possibilities and I'm thinking that maybe you have some fears that prevent you to take advantage. Of course, say "I do not want" just when it really is so, when there is no interest in what is offered, when the situation has not attracted, or when they are under other programs. It is different when "I do not want" should be more relevant improperly translated as "I'm afraid that I would suffer the consequences."

Not that this hesitation is wrong in toto, I think that only applies if a threshold too low will prevent the flow of life, passion to burn, the intensity of cropping up.

should ensure a point where they say to themselves that the situation is as attractive if you could really follow it too. Except that I think this is much more distant. Personally, I apply after years of trying, after weeks to fix a ceiling in semi-vegetative state, after experiencing all the common methods have failed and dozens of other subterfuges. I renounce the passion when it's worth it, if the experience itself is insufficiently rewarding, or if I'm sure most of you I tried to "ride the wave" almost never do it for fear of injuries.

careful, I said ride the wave, not make it safe, place, resize it. The equation is simple: in the surf a wave of low life is safe and reassuring but not very stimulating, high wave is difficult and risky but it is what gives you meaning to surfing. Of course, you learn with the waves low, but when you know a little 'rather than spend your life surfing on them, I prefer the risks of passion.

Te monsters require a parachute, or the insurance or safety rope to get on that wave. It 'good to see normal and understandable, just do not work. In low security it rides the waves .... Trying to ride the highs with the "slings" is falling because of the compress ending then maybe they cause to take that experience as evidence that this claim is impossible. Or you end up with lower intensity of the wave itself. A real wave riding high leaving only "sleeping". Trying this

with courage the first few times you fall, you hurt a bit ', you suffer. Who insists, however, after a little 'how to learn and discover. He discovers that there must be trust and responsive but the wave because if it is opposed or try to change it only worsens things.
days ago in class contact there were some new people. We did the exercise with them to climb on the back of another person. The new people are scared, stiffen and fall away. Provided that they were able to climb, which is often not the case. The more experienced people go up once you abandon it completely, and here that "the company" becomes much easier for them than for those who believe.

Why write this? Why in running a passion you can not invest in the attempt to resize the risks. If we open ourselves completely to someone, he, directly or indirectly, knowingly or not, can hurt us a lot. This is inevitable. It should however be accepted and paid right away if you want access to the benefits they can offer open because otherwise it is not true open. It will not be true even then the benefits: you can not bluff ...

You can arrange for you will always be with one person. Only this will produce so low. If you access the lands washed by the waves of passion is more but there are no certainties. There is no certainty does not mean that it is impossible for two people to implement a more intimate and enduring. Mean that if the claim or settles the matter-wave bursts or lower.

Nor is it to "prove" a passion to be able to get in exchange for a certainty. Much more than simply the presence of such passion, as long as it exists, leads naturally to live. If it no longer exists would not the conditions for that interest. For a simple calculation of probability is more natural to trust those who have shown that those who know how to live it has not shown. But it does not mean that this can suffice if a person shows to be not longer able - or want to do - lose the attractiveness conquered.

So I think that we can first decide on a certain kind of relationship and then Surrendering, but just start abbandonandovisi and by virtue of what to attend free as possible to build something. And, of course, fully accept the possibility that it is not.

I try the high waves, and try to do short pieces with those who wish to accompany me. If someone will do it for a long, long rides together. If someone will do it for a while we'll do it for long. If there is anyone who knows how to do it I'll do it alone. Sure, it's less rewarding and more difficult but it is always better than to abandon my beloved waves.

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But we see or understand ourselves?


There are those moments when you stop. Tum. But not how to stop walking, is the mind stops. Here, reflection. And 'here that we feel fall into a vacuum or in overcrowded or half-full or half empty. Abyss. We are surprised at the size we are, the reality ... space. Ponder. Open million doors in our minds that bring in thousands of streets made of hundreds of trails. Love, joy, happiness, sadness, pain, work, childhood, maturity, loyalty, religion ... Love ... World. At one point certoo too many overlapping thoughts. We are scared of the consequences and leave again. The mind is released, but remain as open as many doors closed. We are pretending. We live.

But we understand or understand ourselves?

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's like saying, "it is easy to judge people who do not know" (especially judging evil) at work



"And if God did not exist ?"... Sure, it's a real dilemma. The question of questions. But we're really sure you want to know?, Or rather, we are sure to be able to understand the immense? We do so much the presumptuous, theologians qua theologians there. Intellectualism almost everywhere; sophists, monks, warriors, politicians and so on and so forth. Often we aim horizons beyond a stranger claiming to want to know everything right away before you get there, to go further. In doing so we sail in suffering. What I said does not mean that we should not be in any doubt ask questions and seek answers (I would not look thin or superficial), but needless to be presumptuous of nothingness into nothingness. It 's like saying, "it is easy to judge people who do not know" (particularly bad judge).
We face every moment of life thinking that every new day "today is the first day of the rest of my life your-your-our ".

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this blog site is being developed. See you soon.

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Logs


colonies from external disturbing news arrives. Only entries - to be confirmed of course - but more and more insistent. There is talk of entire cities wiped out, melted, absorbed, consumed. Months ago these were the richest areas in constant expansion, procured daily. Then, after a brief lull, gradually, day after day, the establishment of the tragedy.

Here are the first results of a lot of work ... For now, he has not noticed any yet but I've noticed and I am sure that will not delay the time which will see the others! I must emphasize, encourage me to what has already been obtained, continue.

I returned the first to report, saved by a miracle. The voices are unfortunately certainty. Wiped out entire colonies. Frightening a first estimate of the dead. Declared a state of emergency. Tonight will convene a committee of experts to study how to stem the unknown phenomenon that is wiping out our land.

Satisfaction! Finally, the balance begins to show signs of having so much trouble .... Race, diet, sacrifices to retrieve a line long lost, now acquiring a sweeter taste. Another three months of commitment and proof costume will not be as humiliating last year!

no encouraging news from the summit. The brightest minds seem powerless with respect to understanding the causes of this catastrophe. Above all, no assumptions about how to stop. Meanwhile 40% of the land is literally disappeared!

I returned in the Sixty white pants! They lay in closets for years. Only thanks to the memories that are tied more since I resisted throwing. Maybe now I can wear them again, I can also relive moments similar ...

Useless appeals for calm. The panic is now widespread. In ancient sacred texts was found a resemblance to chronicle what we are experiencing. It says that it was a divine warning to the few survivors in the event of non-repentance which would follow the destruction. Finally

comments from friends: "How are you all right," you've lost a lot "... In the office there is a plethora of compliments! Dovo and say that even going out at night the "music" has become more rewarding ... At this point, but I have to finish the job! Just a couple of weeks and I'll be perfect.

Even the skeptics now agree that the end of the world is near. Of our great land are now only small spaces. At this rate we will be finally disposed of in a few days. This is probably
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Slim! I was as fit as ever ...

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definition of responsibility '. WHAT IS NOT 'CSR

Corporate Social Responsibility (CSR), translated into Italian as Corporate Social Responsibility (CSR), has various definitions.

According Perrini and Tencati CSR is " a new strategic approach to business management based on a relational view of the same. It is, in short, innovation for sustainability of the company and the stakeholder network on which it is inserted ^[1] .

Mariano calls it "the voluntary commitment of enterprises to measurably improve their social and environmental performance. [...] A company is said to socially responsible when his behavior is aimed at satisfying the legitimate aspirations of all its stakeholders and considers the impact social and environmental and economic implications of its activities ^[2] . "

The European Commission understands it as" voluntary integration of social concerns and economic concerns in their business operations and in their relations with stakeholders. Being socially responsible means not only meet the expectations of the law but also go beyond the satisfaction of the obligations and invest "more" into human capital, environment and relations with stakeholders ^[3] .

The Commission Green Paper extends the speech giving, more specifically, the contents of the internal and external CSR responsible and equitable management of human resources, continuing education programs, management of technological change, protection of safety work, more attention and limiting the impact on the environment and the use of natural resources, establishing dialogue with local communities responsibility to suppliers and consumers.

According to the writer's social responsibility should not be the choice option to design a new model of production and sustainable, with the goal value creation for both private enterprise, society and the environment. Requires a management system based on transparency, publication of information and reporting consistent, based on standard models and indicators, measurable and comparable, allowing a system to monitor the veracity of the published data, according to an orientation of continuous improvement, and providing penalties for deceit or concealment of data.

At present the development of RSI, a company should ever claim to be a socially responsible because neither benefits in terms of image then, without being actually determined the veracity of his statements. This behavior of "sustainable speculation" is part outraging civil society and is commonly known as "greenwashing."

---

[ 1] Tencati Perrini and "Corporate Social Responsibility - A new strategic approach to business management", pg. 3. Egea.

[2] Mariano "Ethical Business - Theories and practices", Liguori Editore.

[3] Commission of European Communities, Green Paper: Promoting a European Framework for Corporate Social Responsibility, COM (2001) 366 final, Brussels, 18.07.2001

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Expand: The multi-stakeholder approach

Where the prospect of a company expands horizons until recently not even considered, therefore including the environment and society, even the actors with which it must relate multiply: the outline of the dialogue expands, crosses the border for cheap land to a broader, more human, more public. This is the context that allows the passage from a perspective of self-dialogue, or the undertaking with the company to a more open, multi-stakeholders.

The term stakeholder, Anglo-Saxon origin, is initially used to describe a person who has a general interest against a company and its economic initiatives ^[1] , and then refined to refer to all individuals who can affect or are affected by the company. The company must also take into account those who do not have direct power over processes and profits, but suffer the consequences. ^[2] These fall within the current definitions of "Stakeholder Theory", which means the company as a place of mediation between the interests, sometimes conflicting, stakeholder, and as a clearing house in which everyone reaches their own purposes. It postulates that interest groups should participate in defining the general interest of the company, so the goal must be to coordinate the company's interests stakeholders, which are configured so as a set of relationships between groups that have an interest in its activities " ^[3] (It should be recognized that this theory has been developed according to different approaches : normative, descriptive or instrumental ^[4] ). The father of stakeholder theory is considered as opposed to Edward Freeman but Milton Friedman, who was the main defender of the theory of the Stockholder, according to which the task is to make profit of the company and do not solve social problems.

Ultimately, we can therefore understand the stakeholders as all those actors who, in greater or lesser extent, directly or indirectly influenced by the firm or are necessary for the survival of the same (groups of primary interest) . The traditional approach requires that the company was only conditioned by the shareholders, or owners, and it was only in front of those who had to respond. In the new business model that is emerging in the twenty-first century, it is recognized that the right to operate is granted by the various interest groups that represent the whole of society. The concept of stakeholders is thus the basis for Social Responsibility, since it implies the satisfaction of the demands that come from different groups with whom the company reports.

There are several categories of interest groups, but it can be below a summary of the main stakeholders:

- Shareholders	- Consumers		- Customer		- Searches		- Officials
- Generations Future		- Local Communities		- PA State		- Company

Interest groups can be further categorized according to the importance that they play in the firm's survival. Are commonly mentioned:

· primary , ie all those actors are essential to the development of the company which the shareholders, customers and employees

· AUDIENCE: Public Administration and State

· SECONDARY: all other stakeholders directly or indirectly involved with the business of .

In any case, to obtain a more exact as possible on lobbying, it is best that each company establish a "list" as a function of two factors:

· ; The geopolitical context in which it develops its activities

· The sector in which it develops its activities

Within the generality of the concept of stakeholders and then each company must define what its classified by function and the impact that they would risk that would be generated if there was inadequate management of their demands. In this way the company will give priority to those behaviors and mechanisms will be considered more important in building relationships with its network of stakeholders.

conclusion, business-oriented multi-stakeholder perspective should be retained, in order:

a) Identification of the groups' interest

b) Internalization of expectations of interest groups

c) Definition and influence the expectations of each interest group

d) Defining a strategy for participation is

well anyway to point out that the development of a multi-stakeholder policy dialogue has to assume that the company should make available the resources and tools needed to create a way and a valid form of communication for each stakeholder . ^[5]

---

[1] Edward Freeman in “ Strategic Management: A Stakeholder Approach"

[2] William M. Evan in "A stakeholder approach on modern corporation: the kantian capitalism"

[3] Post, Preston e Sachs 2002

[4] For a discussion on the subject: Donaldson and Preston, Perrini and Tencati " Corporate Social Responsibility " Egea .

[5] Within a CSR management system, there are indicators to measure the state of development, dialogue and satisfaction of the network of stakeholders. The GRI, for example dedidca large section to evaluate this aspect.