The conversion of a company in a socially responsible company is primarily a choice by management, owners and / or shareholders. It is a voluntary choice that reflects the values \u200b\u200band beliefs of the undertaking and which must therefore be explicitly expressed in the Vision and Mission of the company, both it profit or nonprofit.
is important to describe the fact that the company and the image is conceived as an organization already decided not only to do, but above all to be an economic player capable of developing and improving the environment in which work. CSR is not an add-on factor, but rather a big change in the organization of the company: new means of communication, reporting, identification of new leaders, new shapes and new roles.
It is a voluntary choice, given that currently no single institution, Government or the State requires law for a model of sustainable and ethical production. At present, it is therefore the firm decides to accept a social and environmental commitment towards a wider audience, so that does not end with its Shareholders, or persons involved and interested in the economic and financial health of ' company, but taking into account those who are directly and indirectly in contact with the effects of its activities.
's a choice that must be discussed and approved because it represents a phase of change for the entire business system: it is at the same time is an investment policy that integrates the strategies in the medium to long period, and a cost, because it implies a system of communication, management and control not previously exist.
tools that companies can take this path and achieve a certain degree of consistency, transparency and verifiability of the activity are:
- card values \u200b\u200b: explicit values \u200b\u200bshared by the company;
- instruments of accountability: the balance of social, environmental and sustainability (which unlike the other two is a reporting compared to the three dimensions of the Triple bottom line - social, environmental, economic) allow an account of the conduct of business by aligning corporate values \u200b\u200bwith the objectives set;
- the code of ethics [1] : indicates the to be taken in regard to the various stakeholders, in line with corporate values;
- stakeholder engagement: a tool for building a program of the 'listening, confrontation and engagement of stakeholders in the management business;
- of certification systems management, providing guidance on how a company should operate.
Beyond ethical and social reasons, however, there are also important economic reasons that can stir the incompatibility of CSR. The reduction of risk of conflict with stakeholders, the generation of intagible assets that strengthen the reputation and 'brand image, as well as the development of innovative practices and learning organizations are just some of the positive factors that can foment' application of CSR management systems, as this represents an opportunity not only social but also an economic opportunity.
In a highly competitive market and Gobal, which sees more and more narrow space between the differences in products and services and their relationship between quality and price, the responsibility of a company can become a differentiating factor and growing reputation.
[1] is a tool of self and one of the most common forms of CSR that takes the stage for production of documents addressed to stakeholders and to the public. A code of ethics reports to shareholders, activists and the media's ethical commitments of the company, strategic choice that also contributes to improved reputation and image of the brand. consists, therefore, a genuine ethical statement, which refers to the guiding principles, goals, aspirations and social values \u200b\u200bto which the company intends to join. It is, in essence, a document that contains organic standards of behavior that can guide the actions and decisions ssumere in the performance of different business functions. In summary, the Code Ethics is an instrument of cultural governance and address that allows you to promote Corporate Social Responsibility and is a strategic management tool that integrates the principles of the company and stakeholders, translating into behavioral criteria and objectives to be attained, is support the management of relations between the company and its key stakeholders, both internal and external.
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